The 22nd Annual Benjamin Franklin Awards 2010 - ROUND #1 – (view ROUND #2 here)
The design concepts presented all incorporate the following key elements:
• The new "Benjamin Franklin Awards / ibpa, Independent Book Publishers Association" mark
• The 22nd Annual, 2010, and New York City
• Colors and fonts from the new ibpa color palette and font library
We are shooting for a youthful, edgy look and New York City feel with an upbeat tone
Here are the BFA Posters from the previous 8 years for reference:
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#1. GRAPHIC BUILDINGS - Looking up at tall buildings
• New ibpa BFA mark prominently placed
• Bright, bold colors
• Posterized, edgy, artsy treatment
* Emphasis on the ibpa BFA Mark
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#2. GREEN - Looking over a fountain through green trees into the City
• Angled photo and type create upward motion and energy
• Edgy fonts and textured graphic effects
* Emphasis on New York City and the green Earth
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#3. SUBWAY - Steps leading from the Subway up into the City
• Air of mystery and anticipation
• Edgy fonts and gritty graphic textures
* Transparent effects
• Emphasis on BENJAMIN FRANKLIN AWARDS
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