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The 22nd Annual Benjamin Franklin Awards 2010 - ROUND #1 – (view ROUND #2 here)

The design concepts presented all incorporate the following key elements:

• The new "Benjamin Franklin Awards / ibpa, Independent Book Publishers Association" mark

• The 22nd Annual, 2010, and New York City

• Colors and fonts from the new ibpa color palette and font library

We are shooting for a youthful, edgy look and New York City feel with an upbeat tone


Here are the BFA Posters from the previous 8 years for reference:

2009 2008 2006 2005 2004 2003 2002
concept1

#1. GRAPHIC BUILDINGS - Looking up at tall buildings

• New ibpa BFA mark prominently placed

• Bright, bold colors

• Posterized, edgy, artsy treatment

* Emphasis on the ibpa BFA Mark

> enlargement

concept2

#2. GREEN - Looking over a fountain through green trees into the City

• Angled photo and type create upward motion and energy

• Edgy fonts and textured graphic effects

* Emphasis on New York City and the green Earth

> enlargement

 

concept3

#3. SUBWAY - Steps leading from the Subway up into the City

• Air of mystery and anticipation

• Edgy fonts and gritty graphic textures

* Transparent effects

• Emphasis on BENJAMIN FRANKLIN AWARDS

> enlargement

 

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